Content Engagement
Analytics

Gain critical insight into your
lead’s interest, buying stage,
effectiveness of the content, and more!

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Use Content Engagement Analytics to:

CONTENT ENGAGEMENT IS A KEY INDICATOR TO HOW “HOT” YOUR LEAD IS - DON’T MISS IT

CONTENT ENGAGEMENT IS A KEY INDICATOR TO HOW “HOT” YOUR LEAD IS - DON’T MISS IT

Most of today's lead scoring is based on page views and clicks .

Your lead scoring is missing a key piece of data – CONTENT ENGAGEMENT.

Content engagement scoring extends your overall understanding of a customer’s interest level.

By using BrightAct you can identify hot leads by:
- The time they spent READING your documents and PPTs or viewing videos
- Whether they took the effort to PRINT the document
- Identifying those who forwarded your assets to people in their organization

PROVIDE CRITICAL INSIGHT INTO THE EFFECTIVENESS OF A CAMPAIGN / MEDIA BUY

By going beyond “opens and clicks” and analyzing engagement with your content, BrightAct provides insight into your campaign’s effectiveness. By using BrightAct, you’ll know how many people were truly interested in the content you distributed. This provides a critical view into the effectiveness of your campaign.

IDENTIFY WHERE YOUR PROSPECT IS IN THE BUYING PROCESS

Identifying where your prospects are in their internal buying cycle is very difficult.

The type of asset your prospects are interested in (reads, prints, forwards, etc.) serves as an indicator as to where they are in the buying process.

BrightAct’s multi assets distribution and analytics capabilities allow our customers to gain insight into their prospects' buying stage by:
- Providing prospects with engaging multi assets distribution
- Analyzing the assets your prospects were most interested in
- Analyzing your prospects’ level of engagement with that content

BASE YOUR CONTENT STRATEGY ON
DATA NOT GUT FEELING

Decide what content to develop next

Creating content is one of the most time and resource consuming aspects of Product Marketing. There is a constant push from management, demand gen professionals, and sales to create new materials. BUT how do you know what content to develop next? What format? How many pages?

Do you really know what works? Do you know how your prospects prefer to consume content?

BrightAct's content engagement analytics allow our customers to:
- Quickly identify the most effective content for a specific need and audience.
- Segment content by type, relevancy to sales and marketing processes, and more.

CONTENT FLOW DISCOVERY – FOLLOW YOUR CONTENT TO KNOW YOUR PROSPECT'S ORGANIZATION

Gain invaluable insight into your prospect organization

Knowing that “John” clicked on an asset in an email campaign or on your web site is important. HOWEVER, who else besides John should you talk to? Mapping a prospect's organization and identifying influencers and decision makers is very difficult. It’s a process B2B sales & marketing spend too much time on.

Identify new leads, influencers, and decision makers

BrightAct’s Content flow discovery provides invaluable insight into your prospects organization. By following how content traverses the organization, you will identify new leads, influencers, and decision makers.

Campaign reports

Weekly / on demand campaign results summary

minisite-icon-useanywhere
Get a weekly, scheduled, or on demand report with important insights into your campaign effectiveness.
Expand

Works with your existing systems

BrightAct's content engagement platform integrates with your current systems and processes

minisite-icon-useanywhere
Integrated with email distribution systems, marketing automation, and Salesforce.com, BrightAct is designed to fit your current marketing processes.
Expand

Discover winning marketing assets

Identify assets that worked best and in what scenario.

minisite-icon-useanywhere
Choose assets based on quantitative information and not gut feeling.
Expand

Real time alerts

Get alerts when a lead shows real interest in your content.

minisite-icon-useanywhere
See what content the lead was most interested in. Follow up on leads with better insight into their interest.
Expand

Export to Excel for further analytics

Slice & dice the data in any way you want

minisite-icon-useanywhere
One click export of content engagement information. Use Excel for additional data analysis.
Expand

Steer your content strategy based on data

Base your content strategy and calendar on quantifiable results.

minisite-icon-useanywhere
Make decisions such as what format works best for what scenario, how many pages, should they include images, or text, etc. All based on data not guesses.
Expand

Campaign reports

Weekly / on demand campaign results summary

minisite-icon-useanywhere
Get a weekly, scheduled, or on demand report with important insights into your campaign effectiveness.
Expand

Works with your existing systems

BrightAct's content engagement platform integrates with your current systems and processes

minisite-icon-useanywhere
Integrated with email distribution systems, marketing automation, and Salesforce.com, BrightAct is designed to fit your current marketing processes.
Expand

Discover winning marketing assets

Identify assets that worked best and in what scenario.

minisite-icon-useanywhere
Choose assets based on quantitative information and not gut feeling.
Expand

Real time alerts

Get alerts when a lead shows real interest in your content.

minisite-icon-useanywhere
See what content the lead was most interested in. Follow up on leads with better insight into their interest.
Expand

Export to Excel for further analytics

Slice & dice the data in any way you want

minisite-icon-useanywhere
One click export of content engagement information. Use Excel for additional data analysis.
Expand

Steer your content strategy based on data

Base your content strategy and calendar on quantifiable results.

minisite-icon-useanywhere
Make decisions such as what format works best for what scenario, how many pages, should they include images, or text, etc. All based on data not guesses.
Expand

What do you include in your lead scoring?