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We help teams close gaps in ...

Product STrategy

Product Strategy




Rapid prototypes

Roadmap to production

Product Strategy

What does your idea need to be ready for design?


Testable scenarios

Accurate personas

Beautiful visuals

Extendable architecture

Additional designers


How will you meet your users' needs?


Strong PMs

Tech expertise

Flexible resource pool

DevOps team

Project management


What do you need to make sure your software does the job?


QA automation

24/7 NetOps team

Continuous delivery

Maintenance team
Leveraged digital marketing


How are you going to scale and maintain your product?

We partner with our clients


As the most widely used API integration platform, Mulesoft was growing so fast some of its product, UX, and dev teams were overwhelmed and under-resourced. We stepped it at almost every level: facilitating product strategy, defining users, designing the UX for key applications, and building out UI components and framework.

Salesforce acquired Mulesoft in 2018.

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The BrightAct team has been an outstanding business partner for MuleSoft. They helped us accelerate the frontend development across many areas of the MuleSoft platform.

Soren Harner,

Vice President of Engineering

BrightAct transformed Earn from a direct service nonprofit to a leading fintech in a rapid period of time, allowing us to reach tens of thousands of financially insecure Americans in less than a year.

Leigh Phillips

Chief Executive Officer

EARN is a non-profit organization, helping low-income families to develop financial stability via saving. See and


BrightAct helpled EARN transform from a local-service nonprofit to a technology-driven with a national impact.


We redesigned and built a secure financial tracking and research system, leveraging financial-aggregators and cutting-edge analytics and data-driven tools.


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Etay helped the executive team to turn high-level, whiteboard ideas into interactive prototypes, which we used as part of our fundraising efforts and product development. 

Amit Bendov

CEO and Co-Founder

GONG.IO is a startup that helps B2B sales teams close more deals by using conversation intelligence technology.
We worked with the CEO and the executive team to define, design and prototype long-term product strategies, turned whiteboard ideas into interactive prototypes and helped the team to explore, evaluate and prioritize the product roadmap.

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SanDisk is a manufacturer of flash memory products, including memory cards and readers, USB flash drives, and solid-state drives. 

We helped the SanDisk’s incubator on an exciting project that leveraged their technology in a new context. The goal was to create a wearable camera that would help capture life moments.  We were hired to oversee the work of a team of software designers, software developers, electrical engineers, Industrial designer, and hardware manufacturers.



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I was always amazed by Etay’s ability to conclude complicated meetings and brainstorming sessions which seem unsolvable and bring everyone to the same page ready to move forward with the implementation.

Yaron Bar

Strategic Business Development

We bring Hands-on Leadership

Etay Gafni

CEO & Head of Products

Etay leads the UX, PM and custom development services. With over 20 years experience, his career took him from startups to large corporations to nonprofits and back. Etay creates focus and clarity that drives effectiveness, using pragmatic methods. He likes to focus on 'good karma,' impactful projects, and getting things done.

David Delp

Creative Director

David is a seasoned UX director, video director, and illustrator, and on larger projects, he builds and manages creative teams.


David's favorite pastime is detangling complex ideas, simplifying the parts,
and delivering insights, ideas, and tools users love.

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